|
|
 |
March 2006
Harnessing the Power of 'Buzz'
A new content provider for destination travel, myclique.com, is poised to emerge as a leader in 'community-powered search.' While 'paid search' continues its significant growth in the travel area, the usual end result for consumers is a 'blizzard' of information according to myclique Founder Carle Henry.
"What consumers want is a relevant response to their search," says Henry. "No one wants to wade through an information overload. We've basically taken the old advertising model and flipped it on its head, to let the customer take center stage, not the merchant directories."
As a result, in a unique twist of the ‘What Others Liked’ service provided by Amazon.com and Google, myclique will be providing relevant feedback and information for members by matching their personal interests in travel, shopping and activities with other member experiences. In some situations, members may also receive discounted offers to certain merchants who were selected into the clique network based upon their unique proposition. Securing myclique.com’s success is its proprietary software which it developed and owns exclusively.
Because of an ability to identify relevant detail, due to the depth of data intelligence, this new technology could well be the next generation of search. Using a 30-data point profile, myclique will connect members with other member referrals. And in addition, fueling this database will be input from providers of goods and services that meet specific member interests.
"As technology owners," adds Henry, who in addition to Founder of myclique, is also its CEO, "we can create a true community where our members can be truly matched with their profile. And as an added feature, members can also recommend their favorite out-of-the-way stores or restaurants, post notes about their experiences, and even post trip photos." Henry sees this opportunity as a way to change the face of business advertising, much like Monster.com changed advertising for job classifieds.
Membership is free, and the site projects it will have 100,000 members by the end of the year. Revenue however will be primarily generated by site sponsorships. "We’re in the process of developing sponsor relationships with relevant brands, more like the PBS model than the AOL one. We have a unique site, and we don’t want ‘Old Economy’ ads," explained Henry.
Mr. Henry pointed out that the reason myclique was developed is that for consumers requesting information, the experience is often frustrating. "It's like they've opened themselves up to 12,000 pages of advertising. Our focus is to instead match their search with information that hits the bulls eye.
For More Information Contact:
Carle Henry
press@myclique.com
1.877.Clique1
» view all press releases
|
|
|
|
|
